Square Butts

April 14th, 2009 by admin


Burger King has long thrived on polarizing ad campaigns that delight its core audience of younger men and discomfit other consumers. From the “Subservient Chicken” Web site to an invitation to earn a burger by deleting friends on Facebook, the ads have generated headlines and, often, sales.

But eyebrows have gone up a bit higher than usual over a current promotion for a children’s value meal called the 99-cent B.K. Kids Meal, which features SpongeBob SquarePants of Nickelodeon cable TV fame. Because the offer requires the purchase of an adult value meal at the same time, Burger King is advertising the Kids Meal to adults ­ in a campaign with an adult approach.

The campaign includes a television commercial featuring the irreverent King character, who appears in many adult-themed Burger King ads, and a version of the song “Baby Got Back” by Sir Mix-A-Lot. There are dancing women sporting square-shaped rear ends in tribute to SpongeBob; the rear ends are wiggled and wriggled during the spot.

The song has lyrics that include the phrases “square butts” and “booty is booty.”

4 Responses

  1. nicky

    and they wonder why the kids r the way they are

  2. joe shetterly

    i am not happy with this shortly after i saw this i also saw an episode were they showed a tough guy on the show riding a motorcycle and the license plate said live to kill

  3. Olthuggie

    The Burger “KING” Has got to be one of the creepiest things that has been ever thought of. It would be interesting to see the monetary value being exchanged between Nickelodeon and Burger King.

  4. Stauder

    I don’t see anything wrong with it. Their promotin juicy burgers! Yea baby!

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