Tuesday, August 18, 2009 3:29 PM

February 19th, 2010 by admin

header2

During just his first six months in the Ft. Myers-Naples-Marco Island market on WRXK-FM (96.1 K-Rock), the audience for Bubba the Love Sponge® already surpasses many more established morning radio programs in the market, including the syndicated Bob & Tom Show (heard locally on WARO-FM).

The latest Arbitron radio rating demonstrate Bubba’s broad appeal and his dominating popularity with male audiences, in particular – and shows him clobbering The Bob & Tom Show in at least three major demographics.

According to the Spring 2009 book, his first since Bubba’s morning show began airing on Beasley Broadcast Group’s 96.1 K-Rock in January:

▪ Bubba’s show possesses the number-one ranking with the coveted Persons 25-54 demographic, obtaining a 8.2 AQH (average quarter hour) share. Comparatively, The Bob & Tom Show received only a 5.8 rating in this category.

â–ª Bubba is also number one with Men 25-54, with a 10.6 AQH share. The Bob & Tom Show had only a 6.2 rating in this category. And before Bubba joined the station, WRXK had only a 1.6 AQH share in this category and was not even ranked in the top ten.

▪ Bubba’s rating with the Persons 12+ demographic is a 5.0 AQH share, which combined with his 1.0 AQH share morning show ratings in the market on WHPT/Tampa, gives him a total 6.0 rating with the 12+ demographic. With or without WHPT, Bubba outranked The Bob & Tom Show, who had only a 4.7 rating in this category.

Simply put: If you want morning domination with adults, you want Bubba the Love Sponge®. If you want a morning show that will quickly take the shine off of Bob & Tom in your market – you want Bubba!

BRN Syndication


Leave a Comment

Please note: Comment moderation is enabled and may delay your comment. There is no need to resubmit your comment. You are free to voice your opinion but please keep it clean. Any comments using profanity will be rejected.