Yabba-Dabba-Sue! Hulk Hogan files suit against Cocoa Pebbles maker

June 1st, 2010 by admin

TAMPA – Hulk Hogan is going to the mat against The Flintstones.

Hogan, whose real name is Terry Bollea, is suing the maker of Cocoa Pebbles, accusing the company of appropriating his image in commercials for the cereal.

In the “Cocoa Smashdown” commercial, a cartoon character resembling Hogan easily beats Fred and Barney inside the ring. But then Bamm-Bamm steps in and pounds the blond-haired, mustachioed wrestler to bits.

Hulk, the federal lawsuit states, “is shown humiliated and cracked into pieces with broken teeth, with the closing banner, ‘Little Pieces…BIG TASTE!’”

The commercial character goes by the name “Hulk Boulder,” which Hogan’s lawsuit says is a name he used early in his career until wrestling promoter Vince McMahon decided he should have an Irish name.

The lawsuit says Post Foods never sought or received Hogan’s permission to use his likeness to promote the cereal. Hogan says he raised his objections with Post in August, but the ads continued.

Hogan says he is marketing his own products, including the Hogan Energy drink and Hulkster Burgers, a line of microwaveable hamburgers and chicken sandwiches sold at Walmart.

The wrestler contends he has been harmed by, among other things, “the unauthorized and degrading depictions in the Cocoa Smashdown advertisements.”

A Post spokesperson could not immediately be reached for comment.

3 Responses

  1. Mark

    Dose this mean linda will get 70 points from that lawsuit as well as hootie’s balls?


    Why did it take so long for Hogan to find out about this. And if it weren’t for the guys on the show he never would have known…. Its sad that a once great man has fallen this far….If he were not broke this would not even be an issue

  3. Mike

    They have probably known about this for a while and wanted to get her out of the picture so Hogan would actually keep some of his money for once. This would have been an issue regardless. If someone rips you off, wouldn’t you go after them?

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