Woman outraged over AXE body spray commercial

December 7th, 2009 by

Safety Harbor, Florida - A Safety Harbor mother is outraged over an AXE body spray commercial that shows a professional skateboarder jumping over a golf cart without a helmet.

Marcy Tilmann’s son, Ian, died in a skating accident in Clearwater in 2005. He was not wearing a helmet.

“Seeing the commercial made me ill,” she said. “I just thought it was over the top when they portrayed an illegal activity as something to sell their product.”

She and her husband created the Ian Tilmann Foundation, which has given away more than 2,000 helmets to teens across the country.

“We want to work against the image that the cool skateboarder is the helmetless skateboarder,” Tilmann said.

In response to Tilmann’s complaint, AXE issued a statement to 10 Connects:

We are deeply saddened to learn of this tragic loss. We are sensitive to the fact that our commercials on occasion mirror actual events, and our heartfelt condolences go out to this young person’s family and friends.

The AXE “Double Pits to Chesty” videos that feature professional skateboarders are computer-enhanced to provide an “over the top” effect. These videos, like most of our campaign material, are intended to be a tongue-in-cheek spoof on the application of AXE body spray and aren’t meant to be taken literally. The moves depicted in these videos feature stunt professionals and are computer-enhanced, and should not be attempted by viewers.

2 Responses

  1. kelltikdragun666

    WHAAAAAAAAAAAAAAAAA that bitch needs to get a life and quit worrying about other people,all she wants is her 15mins of fame,hell looking at her all she needs is 2 tusks from her mouth and she could be a walrus.aint it up to the parents if their kids are under 18 and aint it up to the individual if they are old enough?god damn pussification of america like bubba say’s,aint there any real news like a war going on thats more important or amanda knox that got screwed by the ittalian bullshit system?

  2. Johnny D

    cousin IT’ needs a fn’ hair cut,that face needs a warning label on it

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