Was Steve Harvey’s Miss Universe mix-up a publicity stunt? Conspiracy theories begin.

December 21st, 2015 by Staff

Steve Harvey mixing up the winner of the 2015 Miss Universe pageant on Sunday had all the ingredients of an epic viral moment: A beauty pageant. An embarrassing gaffe. The agonizing scene when Harvey admitted he made a mistake. The look on Miss Colombia Ariadna Gutierrez’s face when her crown was taken off her crown and given to the real winner, Miss Philippines Pia Wurtzbach.

It was so perfect. Maybe…a little too perfect.

Immediately after Harvey announced Miss Colombia as the winner (she was actually the first runner-up), the video made its way around the world and #MissUniverse2015 was the No. 1 trending topic on Twitter. But social media lit up with the Internet’s second-favorite thing: Cries of a conspiracy theory.

[Steve Harvey mistakenly crowns the wrong Miss Universe]

Sample comment on Facebook from Raoul Martinez, a TV anchor in San Diego: “You guys buying this? I’m no conspiracy theorist, but this smells fishy to me. Sounds like a big PUBLICITY STUNT to get everyone talking about Miss Universe, when normally (let’s be honest, now!) NO ONE would be talking about Miss Universe.”

Then there were screenshots of the card Harvey was holding on TV, which he held up to prove he read the wrong name. People were dubious he could have really mixed up the two names.

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