Trump lifts ‘SNL’ to biggest rating since 2012

November 9th, 2015 by Staff


Presidential candidate Donald Trump lifted NBC’s Saturday Night Live to its best ratings in nearly four years this weekend, but his presence didn’t result in the kind of record-breaking numbers he has helped draw to the Republican candidate debates.

According to preliminary Nielsen ratings in 56 metered TV markets, Trump’s Saturday appearance, which featured musical performances by Sia, resulted in SNL’s best ratings number since Jan. 7, 2012, when basketball great Charles Barkley hosted and Kelly Clarkson was the musical guest.

The episode, which received a number of unflattering critical reviews, resulted in SNL’s best showing in young adults (18 to 49) since Feb. 1, 2014 (host Melissa McCarthy and musical guest Imagine Dragons), according to measurements in 25 markets that have local people meters.

The episode, which acknowledged protests against Trump’s appearance because of his comments about Mexican immigrants, was Saturday’s most-watched program in primetime or late-night on the broadcast networks and it was up 53% from last November’s average, according to preliminary ratings.

As with many programs, SNL adds to its audience numbers with time-shifted viewing that occurs in the days after the initial broadcast.

National ratings that include viewer totals will be available later in the week.

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