Lindsay Lohan sues E-Trade over Super Bowl spot

March 10th, 2010 by – When you hear the name “Lindsay,” who (or what) comes into your mind?
I know that many who live in New York might immediately think of a former mayor. Some in the California might think of the Lindsay Wildlife Museum in Walnut Creek. It seems, though, that sometime actress Lindsay Lohan believes that she is Lindsay and Lindsay is she.
Lohan appears to have taken offense at one of the babies in an E-Trade TV spot that made its debut during this year’s Super Bowl. Specifically, she is offended by the alleged milkaholic who happens to be called Lindsay.
According to the New York Post, Lohan is suing E-Trade because she believes the Lindsay in the ad, who is not only a milkaholic but also a manboy-stealer, is a thinly disguised mocking of her own persona. Lohan’s obvious heartfelt anguish is, apparently, worth $100 million. At least to her.

The Post kindly quotes Stephanie Ovadia, Lohan’s lawyer. Ovadia believes her client has single-name recognition. You know, like Madonna, Oprah, and Madoff. She said: “They’re using her name as a parody of her life. Why didn’t they use the name Susan? This is a subliminal message.”
The lawsuit is reportedly claiming a breach of civil rights, as well as use of “name and characterization” without payment or permission. “Everybody’s talking about it and saying it’s Lindsay Lohan,” Ovadia told the Post.
I must admit that I have not been talking about it. I don’t know anyone who has been talking about it. But I do have a little news for Ovadia to talk about. The 2008 list of 100 most popular baby girl names doesn’t include Susan. Or Lindsay. It doesn’t even have Stephanie. The 2009 list of Top 10 baby girl names has none of them either. Ella and Grace are the top two.
And when I look at the spot, I fail to see any resemblance to Lohan. Yes, it’s a baby. But it’s a baby with short hair and no freckles, and Lohan is clearly known for her long locks and her facial dots.
A spokesperson for the Grey Group, the rascal fiends who made this ad, offered a rather prosaic explanation for the Lindsay character. The agency, he told the Post, “just used a popular baby name that happened to be the name of someone on the account team.”
You see, that’s what happens in ad agencies. They are terribly self-referential places. You remember that Sprint ad, for example, where the girl character is called Tracy Palmer? That’s the name of the director of consumer advertising at, no, really, Sprint.
I wonder just how much of a case Lohan has here. I also wonder why she doesn’t seem to have made many movies lately. She was extremely good in “Mean Girls.” Perhaps she should drink a little more milk. I hear it’s good for you.

9 Responses

  1. Trish

    Lindsey, at least in the recent years, has made headlines as a lesbian so why she would think anyone would potrey her as a “boy liking girl” is wishful thinking on her part.

  2. PFC Elliott USMC

    What a dumb bitch lohan is. she is a self loving whore. she needs to grow up and get outta the “mean girls” phase in her life, get married, and have a bunch of ugly ass babies. Then when she does that….then she can call me and suck my fat dick. And for her lawyer….f her too. she can lick my asshole…lindsay if your reading this….f you. go back to rehab….and after that make a porno so i can jack off on your face bitch. then set my computer on fire after i watch it. p.s. the health clinic does cure aids bitch. BUBBA!!!! this is for you….im a huge ass fan of yours…have been for years!!! keep it up bro!!! OOHRAH!!!!

  3. tim

    How insecure is lindsay lohan to believe that this commercial is about her… obviously she thinks she is an infant with a recognizable first name… Lindsay is a pretty common name and I didn’t even think of her until this news story.

  4. logo dev

    wow seriously has the world sank this low that one little comment using a famous persons name even if its a hint to her its worth 100 million dollars thats more than most people will ever see in there entire lives …


  5. Moloch


    Name me ONE Robot Chicken episode that DOESN’T refer to her by name and appearance and make her look like the biggest, drunkest celebritard out there.

    1st Amendment rule applies here, too. Companies can do parody ads of anyone they want. As long as they think they can make a profit off of it, they will.

  6. F YUR BMW

    F Lindsay! Go get a job you idiot.

  7. PFC Elliott USMC

    Yes…they can make profif of her. But so can the porn industry and i can as well when i make her my bitch.

  8. Bubba

    I hope the court laughs lindsays petition right out of the court room and gets her to pay court costs. What a joke L Lohan is

  9. Cupcake

    What a c. She needs something to try and keep herself in the news.

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