Jax Bargain Plywood Ad Racist?

January 18th, 2011 by Staff

JACKSONVILLE, Fla. – Rachel Baldwin is defending her company’s new commercial that has gone viral for all the wrong reasons.
The Jax Bargain Plywood ad has received more than 4,000 hits on YouTube and is the subject of jokes on Comedy Central.
Ruth Taylor, a woman in the commercial, sings: “Save me a nickel. Save me a dime. Jax Bargain Plywood can do it every time.”
Bloggers claim the jingle contains the “N” word.
“The e-mails that we’ve gotten are that we are being racist,” Baldwin said. “They can’t believe we got an African-American woman to say that. They’re making a lot of derogatory comments about her.”
Baldwin said she’s disgusted at the growing number of online comments targeting her staff and Taylor, who’s a Gospel singer.
One e-mail reads, “Your commercial is deplorable. Save me a what? People are beginning to notice, and it’s becoming a joke on the Internet and it’s not funny.”
Taylor said in a phone interview Friday that the allegations are ridiculous, even moreso because she herself is black.
“She was hot. She’s mad,” Baldwin said of how Taylor felt about the allegations.
“It sounds like several things,” customer Lorraine Chavis said. “It depends on what ear is listening. When I hear the commercial, I’m listening for how much I can save. What’s the bargain.”
Customers admit Taylor’s pronunciation could have been more precise.
“Not everybody puts the ending on her words. So that’s what it sounds like,” one customer said.
The owners said they have no intention of pulling the commercial from the air or adjusting the audio. Instead, they’re going to continue to sell their plywood, cabinets and tile, saying they have nothing to be sorry for.
Baldwin said the only consolation is the fact that their jingle is one most won’t soon forget.

One Response

  1. Rachel

    Over 30,000 youtube hits now… seriously?

Leave a Comment

Please note: Comment moderation is enabled and may delay your comment. There is no need to resubmit your comment. You are free to voice your opinion but please keep it clean. Any comments using profanity will be rejected.