FTC To Require Advertisers To Show Typical Results

March 24th, 2009 by admin

subwayjared

Subway spokesman and occasional thin guy Jared Fogle may soon be out of work thanks to a new FTC rule banning commercial testimonials that warn “results not typical” or “individual results may vary.” Under the new rule, marketers using, say, body builders to advertise weight loss pills are also going to have to show an average lardass whose results might be more typical. You can guess how advertisers are reacting to the change…

The revisions have drawn sharp criticism from product manufacturers, advertising agencies and trade groups who say it is the “aspirational” theme of their ads that motivates consumers to purchase their goods. Show less than the ultimate achievement, they say, and consumers are less likely to buy.

Click here for more!


4 Responses

  1. KrisBelucci

    Great post! Just wanted to let you know you have a new subscriber- me!

  2. Mihai Dohot - impresii si opinii personale

    Titile1

  3. Футурама,смотреть симпсоны онлайн,смотреть все сезоны и серии симпсонов,the Simpsons

    На портале simpsorama.ru futurama смотреть бесплатно

  4. Купить золото Архейдж, гарантии сделки, гарант, купить золото в тере

    Игровая валюта с гарантией

Leave a Comment

Please note: Comment moderation is enabled and may delay your comment. There is no need to resubmit your comment. You are free to voice your opinion but please keep it clean. Any comments using profanity will be rejected.