FTC To Require Advertisers To Show Typical Results
March 24th, 2009 by admin
Subway spokesman and occasional thin guy Jared Fogle may soon be out of work thanks to a new FTC rule banning commercial testimonials that warn “results not typical” or “individual results may vary.” Under the new rule, marketers using, say, body builders to advertise weight loss pills are also going to have to show an average lardass whose results might be more typical. You can guess how advertisers are reacting to the change…
The revisions have drawn sharp criticism from product manufacturers, advertising agencies and trade groups who say it is the “aspirational” theme of their ads that motivates consumers to purchase their goods. Show less than the ultimate achievement, they say, and consumers are less likely to buy.
March 25th, 2009 at 3:13 pm
Cant wait to see what “typical results” are for popular diet pills and all those “Bow Flexish” products.
June 1st, 2009 at 10:29 pm
Great post! Just wanted to let you know you have a new subscriber- me!