Booty Pop Underwear Craze Booming

July 26th, 2010 by Staff

JACKSONVILLE, Fla. — Blame it on stars like Beyonce and J. Lo for ushering in a new standard of booty that’s beauty.
The latest body craze is becoming an asset for the underwear industry.
Booty Pop, a brand of padded underwear, started airing infomercials in December. It expects to sell a million pairs by year’s end.
The numbers show that the panties are a national trend. But some in northeast Florida are hesitant to join in the craze.
“I hope that I wouldn’t need one. My boyfriend likes the natural thing,” one shopper said before laughing.
Some men at Regency Square Mall said they prefer a natural woman, too.
“It’s like false advertisement. If you don’t have it, you don’t have it,” one man said.
“If God wanted you to have you a big booty, he would have gave you a big booty,” one woman said.

So maybe the Booty Pop is not as popular as, say, the Miracle Bra.
But one woman at the mall wasn’t so fast to dismiss the idea.
“This will enhance the body. This will give you the look that you’re looking for, and nobody will know but you,” she said.
“There was a time when I would have took this into consideration, OK, but now that I am 57 and loving this, I woke up one morning and had this,” one woman said as she shook her booty.
Companies that are now selling the padded underwear include Maidenform, Target, Dillard’s and Bed Bath & Beyond.


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