‘Bacontrepreneurs’ Building Bacon Empire
Justin Esch and Dave Lefkow have re-invented what it means to be entrepreneurs. The self-proclaimed “bacontrepreneurs” have catapulted their love of bacon into a successful business.
“Everything should taste like bacon; that’s the motto,” Esch told ABC News.
Their business began as a joke over drinks. During a lively discussion with friends about their common passion for bacon, the idea for Bacon Salt, a product mixing their two favorite flavors, was born.
The duo, who both had successful jobs at a technology company in Seattle, quit and began experimenting with different flavors of Bacon Salt.
“We took a bunch of bacon and poured in salt,” Esch, 30, said. “Turns out that’s disgusting.”
Once the recipe was perfected, Esch and Lefkow, 35, introduced Bacon Salt, and hickory and peppered varieties, to the market last year.
April 30th, 2009 at 9:49 pm
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